test ahrefs competitor. You can craft a razor-sharp link-building strategy using these insights, zeroing in on high-quality link prospects like a seasoned hunter stalking its prey. test ahrefs competitor

 
 You can craft a razor-sharp link-building strategy using these insights, zeroing in on high-quality link prospects like a seasoned hunter stalking its preytest ahrefs competitor  Type your domain, then review your top 10 competitors

You can type in up to five websites and. Identify keyword cannibalization issues (i. Enter your target keyword, add your website, and choose your target location. Alerts: Set up alerts for your campaigns. 5. In the blue corner, we have Ahrefs. Last year we increased organic traffic to our website by 250%. Ahrefs is designed to process lots of data in a short period of time. website | rankings, advertising, authority, traffic. It’s perfect for competitor analysis and will. Brainstorm “seed” keywords. SSL problems. It offers a full suite of SEO research tools including keyword research, competitor analysis, audits, and more. SEO Tester Online for an all-in-one SEO suite. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. With the free trial, users can explore either the Pro plan or the Guru plan. It helps users examine competitors’ success and high-ranking keywords. What’s it all about? How can these tools ease the routine of an SEO specialist or content manager? Their functioning is similar at their core. These may get significant traffic in your industry, but they don’t own any market share. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. Ahrefs swag, on the other hand, is an all-encompassing SEO tool that covers various aspects of SEO, including competitor research, keyword analysis, and backlink tracking. Web crawlers analyze your site as a search engine does, pointing out where you’re lacking and how to fix the problem. What are SEMrush and Ahrefs? Before we can dive into the ins and outs of each tool, let’s break down what exactly SEMrush and Ahrefs are. 0 is “more granular”. Spyfu. Although these free alternatives are NOT all-in-one SEO toolkits. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. 5. Get access to everything Ahrefs has to offer and become an SEO pro. Content gaps can occur when your competitors’ websites rank for keywords that you don’t. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. 340. Limited SEO features: Some. Consumer favorite zillow. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Get automated email alerts about your. 5. Pricing: Ahrefs offers a free plan, with paid plans starting at $99/month. Users who are billed annually save 16%. Alexa. The next step is to get an overview of the competitive market by comparing the SEO metrics and stats of the leading competitors against your website. Translation: We’re discovering new broken links all the time. 3. Good news: non-Enterprise plan users will be happy to know that you can now test Ahrefs APIv3 for FREE. They let you compare your site to your competitors’ sites that are ranking above you on search engine results pages (SERPs). Ahrefs took the SEO world by storm back in 2010 and continued to grow into the SEO power-house it is today — needing 2400 servers, discovering 30 million new pages per day!. By simply plugging the potential site from the HARO query in Site Explorer, you can bring up a quick overview of the site’s metrics, including the Domain Rating (DR) and traffic. By Shubham Singh / July 7, 2023 Do you find Ahrefs too pricey, complex, or overwhelmingly detailed? If yes, then you might do well with an Ahrefs alternative. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. What specific metrics can you dig using this tool? Well, since backlink analysis is integrated with Ahrefs to deliver the best results, the tool does more than just showing you a list of your site's. Ahrefs. With its suite of powerful features, such as Site Explorer and Keyword Explorer, Ahrefs allows you to gain valuable insights into your website’s performance, as well as. So, you feel pretty easy to make sense of the data as it relates to your SEO business. SimilarWeb is one of the most widely used competitor analysis tools on the market. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Ahrefs is a great SEO marketing tool but to get more traffic insights, you need to register for a paid plan. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Alexa. For example, its monthly payment plan is starting from $119. One of the most widely used and essential traffic analysis tools is Google Search Console. io. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. Many users rely on Ahrefs to research keywords, see what keywords their competitors rank for, and to also build content marketing and SEO strategies to grow their organic traffic. Does Ahrefs offer that feature? Yes! Simply click on ‘Organic Search’ under the ‘Site Explorer’ tab. GrowthBar 5. Add the appropriate competitor domain, navigate to “Paid search,” and then use Ahrefs’ data. 5 penny more than Ahrefs Lite. Having said that, let’s take a look at the best tools to check how much traffic a website gets. The 9 best rank trackers. io. Even if you are a newbie to SEO and digital marketing space, you feel intuitive using the platform. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. For example, the Pro version of SEMrush costs $ 99. Ahrefs. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Ahrefs suits small business owners, SEO professionals, and in-house marketers. And estimating how much search traffic those keywords bring in. Setting Open Graph tags in WordPress. SEMrush is one of the most popular SEO tools on the market. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. KeywordTool. Mangools attempts to present a more modern, barebones approach to competitor analysis and search engine improvement. Serpstat. Special Keyword FeaturesUnlock the power of SEO with Ahrefs. Ahrefs swag, on the other hand, is an all-encompassing SEO tool that covers various aspects of SEO, including competitor research, keyword analysis, and backlink tracking. Semrush has partnerships with various data providers, which allows the platform to offer even more extensive data. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. 1. . Ahrefs is an SEO tool providers. Advanced Web Ranking for reporting. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Samuel Edwards. io can be a great tool for finding keywords. Note: By default, Ahrefs sends you daily emails about these keywords. Which is why it’s even possible to do an SEMrush vs. Audit Your Website. Ahrefs collects data by scanning the internet 24 hours a day for links, keywords, traffic, etc. Semrush for overall functionality. This is due to the fact that Semrush’s competitor analysis tools offer greater competitor information than Ahrefs’ competitor analysis capabilities. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. 3. Ahrefs is one of the most powerful SEO tools. KWFinder 4. First and foremost among SEOs, Ahrefs is known as a link analysis tool. It can be used alongside other tools like SEMRush like Moz but it's particularly good as an SEO tool. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. Ahrefs Batch Analysis tool is able to complete. Ahrefs is stronger for backlink analysis, content marketing, and website SEO audits. Watch this latest video to see how you can check competitor keywords in ahrefs! =====SUBSCRIBE & NOTIFY=====Don’t miss out on. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword ideas. you can enjoy its official 7-days risk-free trial to test either its Guru or Pro plan. - Ahrefs' "Site Explorer" allows users to analyze competitors' backlink profiles to uncover link building. The second step is to click on “Organic keywords” under the “Organic search” section. Competitor analysis is a cornerstone of effective SEO, providing insights into what works for your competitors and helping you discover new opportunities. Check the box that says “at least one of the targets should rank in top 10. The best substitute for Ahrefs on our list, Semrush is also a full-fledged SEO toolkit with components similar to Ahrefs’. Ahrefs’ dataset is probably the best of all SEO tools. All three tools are unique in their own way, and the selection depends on your needs (and budget, of. Moz – Yes, a 75% discount. 8. LinkMiner is Mangools’ backlink checker. However, if you know at least something about search engine optimization, you have definitely heard about the competition between SEMrush and Ahrefs. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. You can use Ahrefs’ “Site Explorer” option to evaluate a competitor’s paid search efforts. It is designed to crawl the web and store data related to links and keywords. This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. Like Ahrefs, Semrush offers tools for keyword research, rank tracking, competitor analysis, site auditing, and more. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Ahrefs —for SEO, search ads, and content marketing Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much. 2. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Pricing starts at $99 monthly for the ‘Lite’ plan and extends to $179 for the. Brand24 – 用于品牌监控. SE Ranking - Best ahrefs Alternative Overall 2. Ahrefs and Semrush pricing Ahrefs. However, Ahrefs stands out with plenty of unique features. In the screenshot below, True Competitor shows 1-800-Pet-Meds’ biggest SERP competitors, and their Domain Authority (DA) scores. Limited SEO features: Some. Majestic 9. 3. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. 1. Sidenote. The downside, however, is its complexity – it can be a handful to navigate. Consider making videos about these topics. There are a couple of ways to use this data. Enter a competitor’s domain in the Target section. Not only did it underperform if some areas, but it completely lacked the tools needed to properly. BrightEdge. A Practical Guide To Scrapebox – The Only Scrapebox Tutorial You Need. Recreate the dead page and make it better. Find relevant keywords from our database of over 8 billion queries. It offers you plethora of tools within a single platform including: Keyword research. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. Look for relevant keywords to target with your content, based on data like search volume and keyword difficulty (KD) While Ahrefs is predominantly focused on SEO, SEMrush offers everything from SEO, PPC, Social Media, content marketing to market research tools. Ahrefs is designed to process lots of data in a short period of time. However, if you want access to deeper insights, you need to create a free account first. Both Ahrefs and Surfer SEO have features to. This will show you keywords where you’re ranking below your competitors. Go to the Backlinks report. Ahrefs is an all-in-one tool for competitive analysis. It comes with keyword research, content optimization, SERP and competitor analysis, keyword rank checking, plus loads more. ChatGPT for finding seed keyword ideas. Moz has the capacity for checking how well-optimized your pages are. Serpstat. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Left to right: Matthew Freestone, Morgan Jones, and. Ahrefs provides several reports to help you do backlink analysis. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). It helps in understanding the market landscape and making informed decisions to improve your position in the industry. Make a copy of the previous dataframe and give it a new name. Here’s a quick introduction if you don’t know much about both tools. 1. Raven is available on a 7-day free trial, and so is SEMrush. On-page SEO checker. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. website | rankings, advertising, authority, traffic. This is helpful for assessing the top-ranking pages and understanding why these pages are ranking where they are. 4B visits in 2020. 2. You can filter the results in the Keyword Magic Tool according to search volume, trends, CPC, top competitors, and competitive density. This will help you find their top traffic-driving pages and their top key. Still want more options? Have a look at the. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. 2. The company was founded in 2008 and has been constantly improving its product, making it one of the most reliable tools available. N/A. RankTracker 7. Powered by seriously big data & trusted by top SEOs. The top-ranking pages are your competitors. 2. Ahrefs is categorized as a suite of SEO tools. Pick pricing plan which fits for your needs best. One of the first steps to target your audience is to find out what they are searching for and how you can rank for those queries. Since money is the crux of the matter, the difference between the two is minimal when it comes to prices. The Ahrefs Competitor Analysis Tool provides a wide range of features and functionalities that enable you to gain valuable insights into your competitors' strategies. We’ll be using only direct business competitors because there’s always going to be blogs and other websites popping up in the top results. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. In the blue corner, we have Ahrefs. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. In this comprehensive video tour, Joe Williams walks you through the premium (paid) Ahrefs interface, giving you an. How to Leverage from your Competitor’s Success. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. SEMrush has a similar Keyword Magic Tool based on a database of over 20 billion keywords (considerably more than Ahrefs), and it supports 142 locations. Bonus: Stealing Your Competitor’s Keywords. Using Ahrefs for SEO. This plan allows you to track up to 100 projects (websites), and you can track 10,000 keywords per project. Google Search Console. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Competitor Analysis: Unveiling Strategies with SEMrush vs Ahrefs. In terms of pricing, SpyFu is roughly 50% cheaper. Paid version: $82/month. The 8 best tools to find competitor keywords. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Learn more about free test queries in our APIv3 docs. Transparent Pricing. Content ideas from your competitors and top-performing content in your niche. Test Backlinks Ahrefs allows you to perform competitive analysis by uncovering your competitors’ most valuable backlinks. This lets you see the whole picture and make informed decisions. Ahrefs. Find relevant keywords from our database of over 8 billion queries. Find rankings for specific keywords using the inbuilt filters and search functionality. SEO PowerSuite – Best value software-based tool. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. The paid Ahrefs plans start from $99 per month. Ahrefs is an excellent resource for website managers. Ahrefs: Unrivaled for backlink analysis and user-friendly, but lacks PPC data. Focuses mostly on link management and metrics; Costs more than other SEO and keyword research tools; Features a short, paid trial period; Ahrefs cost: Ahrefs offers plans from $99-$999 per month. Investigate competitors' content creation strategy and pinpoint your own link-building strategy with the Ahrefs content explorer. agencies. Ahrefs’ dataset is probably the best of all SEO tools. 1. Penguin used to demote entire sites with link spam. And for good. As a result, KWFinder is a comprehensive digital marketing analysis suite that will assist you in refining. Ahrefs has a comprehensive keyword explorer. Ahrefs for keyword analysis. This gives you a clean, strong and ready to build on platform to attack your competitors from. 在这篇文章中,我们将介绍五种你应该使用的竞争对手分析工具: Ahrefs 搜索引擎优化,PPC广告,和内容营销. The top-ranking pages are your competitors. The process initiates once you type in the domain name you want to test and check some keywords. You can also use them to check how you compare to your competitors. Similarweb lets you monitor web traffic by typing in the website URL or the app’s name. Reach out to those linking to the dead resource and ask them to link to you instead. Ahrefs will also show you problems such as broken links that could hurt your ranking. By Shane Barker – Last Updated On : May 16, 2023 Ahrefs is a go-to tool for digital marketers and SEO professionals looking to improve their website’s performance. Unlike Ahrefs, SEMrush’s seven-day trial is completely free of charge. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. It does keyword research, competitor research, backlink analysis, On-Page SEO, SERP analysis, and SEO audits. Competitor Landing Page Analysis Using Ahrefs. Notes: Opting for annual billing reduces these costs to $83, $166, and $333 per month, respectively. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. When comparing these solutions, we recommend focusing on the specific solutions offered by each vendor, as well as the subscription price. Semrush – Best Ahrefs alternative overall. Ahrefs is the strongest tool for backlink research. Find out more about it here. SEO Tester Online for an all-in-one SEO suite. Additionally, the. All issues are sorted by importance, with straightforward advice on how to fix each one. . SEMrush. Don’t forget you can use Ahrefs Webmaster Tools to get free access to tons of their tools and data. Ahrefs can also power competitor analysis and strategy with information such as website traffic and top pages. Site. Team MLM win first place prize in second-annual Business Analytics Case Competition. It costs $999 per month or $9990 per year. There’s no need to set og:url manually. Competitive analysis feature allows you to discover and analyze your top competitors’ keywords and backlinks; Serpstat’s entry plan allows you to track 15,000 keywords vs. , Domain Rating). Focuses mostly on link management and metrics; Costs more than other SEO and keyword research tools; Features a short, paid trial period; Ahrefs cost: Ahrefs offers plans from $99-$999 per month. Janette Novak Contributor Reviewed By Kiran Aditham editor Published: Nov 15, 2023, 10:00am Editorial Note: We earn a commission from partner links on Forbes Advisor. Here’s an easy way to find them: Go to Site Explorer. target_ahrefs_clean_dtypes = target_ahrefs_raw. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. With its suite of powerful features, such as Site Explorer and Keyword Explorer, Ahrefs allows you to gain valuable insights into your website’s performance, as well as. 2. Spy on their pitfalls and emulate their success to keep your clients ahead and better manage their PPC budget. Zutrix. 5 pounds (17 kg) this power station offers the same capacity as many of its. Serpstat (1-week Trial) Get 1-week free access to Serpstat's complete toolset. 1. The dashboard interface is made for all types of users, beginners and advanced, and it offers features to find the right keywords, track rankings, and build. For a reason as well – Semrush is great SEO software, one of the biggest Ahrefs competitors, and an excellent Ahrefs alternative. Backlink anchor text — Analyze anchor texts to see. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. Surfer. Prices are shown excl. Fill this in to set the og:title, og:description, and og:image tags. You will now see all the backlinks pointing to your competitor’s homepage. Surfer. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. Ahrefs is stronger for backlink analysis, content marketing, and website SEO audits. It does not show you an in-depth analysis of backlinks. 1. Audit your website, explore competitors, research keywords & backlinks - all in one place. Average Load Time. The best free keyword research tools. SE Ranking – Best combination of features and value. Semrush for overall functionality. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. It’s the default tool for many digital marketers. Get ranking updates for desktop and mobile. See how much traffic your competitors are getting. Change or cancel your plan at any time. 95, $ 0. For the time being, SEMrush stays much more accurate and reliable than Ahrefs and Moz. Raven BrightEdge Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Backlink Checker Tool. 4. You can improve your SEO by getting information about your competitors, such as what keywords they use and where they link. 6. Raven Tools. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. A domain comparison tool is also offered by Ahrefs, which is similar to Semrush. With Ahrefs, you can perform a variety of tasks such as competitor analysis, keyword research, and content optimization. Ahrefs has two primary analyses for competitive keyword research. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. And for good reason: it’s REALLY good. 5 penny more than Ahrefs Lite. Both of these apps help in finding the perfect. Alternatives to Ahrefs. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. Answer The Public for finding keywords phrased as questions. Limited keyword database: Unlike Ahrefs, Mangools is limited only to Google, and its keyword database is not as extensive, especially for long-tail keyword research. However, Ahrefs stands out with plenty of unique features. The best substitute for Ahrefs on our list, Semrush is also a full-fledged SEO toolkit with components similar to Ahrefs’. Let’s compare Ahrefs vs SEMrush to see which one performs better in this area. This way, you will see how well your rankings are on the set pages for the particular keyword. 0 is “more granular”. 90/month Agency – $89. com received 31% of traffic share, a 14% lead over its closest competitor realtor. Even though Ahrefs’ entry-level plan is cheaper than Semrush’s one, it’s considerably less generous. 1. Ahrefs is one of the best tools out there for keyword research and competitor analysis, but many people don’t know about one of its most powerful features – the DR Checker. You will now see all the backlinks pointing to your competitor’s homepage. 22. How to Create an Effective SEO Strategy Learn exactly how to create a strategy, step by step. Ubersuggest, a platform owned by Neil Patel,is one of the best Ahrefs alternatives as of today. It’s the second largest crawler on the internet, after Google, and it can help you discover the most minute details about keywords, ranks, SERPS, and backlinks. . LinkMiner is Mangools’ backlink checker. Ahrefs also offers a content explorer, which shows the most shared content on a topic. The Positions Explorer (the star of the. Ahrefs is different; it gives a score of up to 100. Change the dropdown to “ All of the below targets ”. You can test the Ahrefs lite package for 7 days for a trail cost of $7. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Ahrefs and Semrush provide competent tooling to analyze traffic in useful ways to generate the data needed to understand your competitors' customer habits and their journey to get there. com. They’ve both been around for years and are loaded with lots of fantastic features that every. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. When comparing Moz’s backlink data against Ahrefs’, it’s clear that Moz doesn’t have as much data at all, which makes for less well-informed decisions. Explore organic and paid traffic metrics for any website using Site Explorer. No hidden fees. For over 10 years now, Ahrefs has been crawling the web, storing and processing petabytes of data and fine-tuning a simple, intuitive user interface. Furthermore, the tool comes with a free trial period. Ahrefs can also show you backlinks that you do not have but that your competitors have in common. Then go to the Backlinks report (and add a dofollow filter). SEMrush. Here’s what we did: Took that same sample of 116 websites from Flippa (all of which showed verified global organic search traffic numbers); Pulled organic traffic numbers from Ahrefs for all 116 websites; Compared them. SEMrush is popular for its all-in-one SEO toolkit, including keyword research, site auditing, and rank tracking. The big difference is that SEOquake (SEMrush's browser extension) is free, which Ahrefs SEO Toolbar only works with a paid account. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and. July 31, 2023 10:33 AM. Pay Per Click (PPC) Tools: Automate data collection by using PPC competitor analysis tools that save your agency hours of time compared to manually investigating competitors. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at. Find content opportunities based on your competitor’s pages that get the most search traffic - Use the Site Explorer tool. Since money is the crux of the matter, the difference between the two is minimal when it comes to prices. Nozzle for data. The 7 best Ahrefs alternatives – summary. What is Ahrefs? Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. 22. Next up, Ahrefs undoubtedly makes a strong case as the best alternative to Semrush. These can help you boost your website’s traffic and ranking significantly. This mainly because they have more features. Cons. 3. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and.